Book Description In this accessible introduction to communication activism, organizer Karen Jeffreys and sociologist Charlotte Ryan draw on more than two decades of ongoing collaboration, using the Rhode Island Coalition for the Homeless (RICH) as a case study. The book examines a community with shared values, decision-making, and conflict resolution procedures, tracking its organizing strategy and matched communication plan. The authors first describe a communication campaign during the welfare reform battles (1990–1995) in which they began to practice communication activism. In ongoing work with two organizations over the next two decades, they distil a model of communication activism that draws directly from vibrant traditions of empowerment communication in U.S. social movements and movements from the Global South. Beyond Prime Time Activism provides students and researchers with an invaluable look at contemporary activism practices and with practical tools tried and tested in two decades of social movement engagement. This book is ideal for anyone participating in social change movements or studying how they navigate communication and media inequalities. Table of Contents Part I - Conceptual Models Chapter 1 - Communication Activism: The Positions from which We Speak Chapter 2 - Public Communication Models Chapter 3 - Introduction Communication Activism for Social Change Part 2 - Strategic Communication Practices Chapter 4 - Change is a collective noun: Forming a learning community Chapter 5 - From organizing strategy to communication strategy - and back Chapter 6 - Framing stories Chapter 7 - Everyone is a communicator: Matching audiences, venues, and messengers Part 3 - Communication Activism for the Long Haul Chapter 8 - Collaborative research: Assessing communication impact Chapter 9 - Movement building on a shoe string and a banana peel: Learning communities in coalitions and internships Chapter 10 - Building sustained relationships in a digitalizing communication climate Chapter 11 - Conclusion: Unresolved and emerging challenges
Book Description In this accessible introduction to communication activism, organizer Karen Jeffreys and sociologist Charlotte Ryan draw on more than two decades of ongoing collaboration, using the Rhode Island Coalition for the Homeless (RICH) as a case study. The book examines a community with shared values, decision-making, and conflict resolution procedures, tracking its organizing strategy and matched communication plan. The authors first describe a communication campaign during the welfare reform battles (1990–1995) in which they began to practice communication activism. In ongoing work with two organizations over the next two decades, they distil a model of communication activism that draws directly from vibrant traditions of empowerment communication in U.S. social movements and movements from the Global South. Beyond Prime Time Activism provides students and researchers with an invaluable look at contemporary activism practices and with practical tools tried and tested in two decades of social movement engagement. This book is ideal for anyone participating in social change movements or studying how they navigate communication and media inequalities. Table of Contents Part I - Conceptual Models Chapter 1 - Communication Activism: The Positions from which We Speak Chapter 2 - Public Communication Models Chapter 3 - Introduction Communication Activism for Social Change Part 2 - Strategic Communication Practices Chapter 4 - Change is a collective noun: Forming a learning community Chapter 5 - From organizing strategy to communication strategy - and back Chapter 6 - Framing stories Chapter 7 - Everyone is a communicator: Matching audiences, venues, and messengers Part 3 - Communication Activism for the Long Haul Chapter 8 - Collaborative research: Assessing communication impact Chapter 9 - Movement building on a shoe string and a banana peel: Learning communities in coalitions and internships Chapter 10 - Building sustained relationships in a digitalizing communication climate Chapter 11 - Conclusion: Unresolved and emerging challenges
