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Sport Startups: New Advances in Entrepreneurship

Sport Startups: New Advances in Entrepreneurship examines the global growth of startup enterprises in the sports sector and addresses how they contribute to new developments in business innovation and entrepreneurship. Highlighting the unique challenges faced by startups in this sector, Vanessa Ratten explores approaches to business model development, branding and marketing, and the utilization of new technologies to build successful enterprises, underpinning her study with a clear theoretical framework rooted in institutional theory.

ใส่ตะกร้า
  • ISBN9781789730821
  • ประเภท E-Book
  • ผู้แต่ง Vanessa Ratten
  • สำนักพิมพ์ Emerald
  • ครั้งที่พิมพ์ 1
  • ปีที่พิมพ์2020
  • ภาษาภาษาอังกฤษ
  • หมวดหมู่กีฬาและกิจกรรมกลางแจ้ง
: ข้อมูลหนังสือ

Sport Startups: New Advances in Entrepreneurship examines the global growth of startup enterprises in the sports sector and addresses how they contribute to new developments in business innovation and entrepreneurship. Highlighting the unique challenges faced by startups in this sector, Vanessa Ratten explores approaches to business model development, branding and marketing, and the utilization of new technologies to build successful enterprises, underpinning her study with a clear theoretical framework rooted in institutional theory.