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Becoming A Public Relations Writer

Table of Contents Part I: Principles of Effective Writing Writing…and What It Means to You Effective Writing Persuasive and Ethical Communication The Writing Process News: The Basis for All Strategic Communication News Writing Style Part II: Paid, Earned, Owned and Shared Media Social Media and Wiki Website and Blog Fact Sheet and Advisory Print News Release Broadcast News Release Transmedia News Package Advocacy and Opinion News Feature Brochure, Newsletter and Corporate Report Donor Appeals Speeches, Presentations and Interviews Public Relations Advertising Author(s) Biography Ronald D. Smith, APR, is Professor Emeritus of Public Communication at SUNY Buffalo State, USA, where he formerly served as Chair of the Communication Department and Associate Dean of the School of Arts and Humanities. He is an accredited member of the Public Relations Society of America. Ron has written two other textbooks, Strategic Planning for Public Relations and (as co-author) MediaWriting, as well as an introductory book Public Relations: The Basics. Reviews "Smith remains strong in his contributions to teaching traditional media (fliers, brochures, newspaper editorials, etc.). There is zero issue to be taken with his choice of content to include as important, nor with his sensible approach to conveying information." -- Deborah Bowen, University

ใส่ตะกร้า
  • ISBN9780367281571
  • ประเภท E-Book
  • ผู้แต่ง Roald D.Smith
  • สำนักพิมพ์ Routledge
  • ครั้งที่พิมพ์ 6
  • ปีที่พิมพ์2020
  • ภาษาภาษาอังกฤษ
  • หมวดหมู่กฎหมาย
: ข้อมูลหนังสือ

Table of Contents Part I: Principles of Effective Writing Writing…and What It Means to You Effective Writing Persuasive and Ethical Communication The Writing Process News: The Basis for All Strategic Communication News Writing Style Part II: Paid, Earned, Owned and Shared Media Social Media and Wiki Website and Blog Fact Sheet and Advisory Print News Release Broadcast News Release Transmedia News Package Advocacy and Opinion News Feature Brochure, Newsletter and Corporate Report Donor Appeals Speeches, Presentations and Interviews Public Relations Advertising Author(s) Biography Ronald D. Smith, APR, is Professor Emeritus of Public Communication at SUNY Buffalo State, USA, where he formerly served as Chair of the Communication Department and Associate Dean of the School of Arts and Humanities. He is an accredited member of the Public Relations Society of America. Ron has written two other textbooks, Strategic Planning for Public Relations and (as co-author) MediaWriting, as well as an introductory book Public Relations: The Basics. Reviews "Smith remains strong in his contributions to teaching traditional media (fliers, brochures, newspaper editorials, etc.). There is zero issue to be taken with his choice of content to include as important, nor with his sensible approach to conveying information." -- Deborah Bowen, University