The main objective of this book is to introduce the company and its environment and to detail its main functions. More specifically, it allows to:Allow the student to understand the company and the nature of its relationship with the environment (micro and macro);Introduce the student to the fundamental principles of the management of the main functions of the company: marketing, production, supply, human resources, finance, R&D, information system, logistics... Prepare the student for the different management specialties (Accounting, Marketing, Business Administration/Management, Finance, Human Resources Management, Logistics and Production).To deal with exercises on different concepts and tools of business management.
The main objective of this book is to introduce the company and its environment and to detail its main functions. More specifically, it allows to:Allow the student to understand the company and the nature of its relationship with the environment (micro and macro);Introduce the student to the fundamental principles of the management of the main functions of the company: marketing, production, supply, human resources, finance, R&D, information system, logistics... Prepare the student for the different management specialties (Accounting, Marketing, Business Administration/Management, Finance, Human Resources Management, Logistics and Production).To deal with exercises on different concepts and tools of business management.
