• library@msu.ac.th
  • Academic Resource Center Mahasarakham University

Color Sells: Choose the right colors for your package

Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sales. This book exemplifies the critical roles that color plays in branding and marketing, and introduces the basics of color theory. Meanwhile, with useful charts of rich color schemes, the book shows the unlimited possibilities in creating effective packaging colors for different products, which is further examined by a selection of outstanding package designs from around the world.

ใส่ตะกร้า
  • ISBN9789887928386
  • ประเภท E-Book
  • ผู้แต่ง SendPoints
  • สำนักพิมพ์ SendPoints
  • ครั้งที่พิมพ์ 1
  • ปีที่พิมพ์2019
  • ภาษาภาษาอังกฤษ
  • หมวดหมู่สถาปัตยกรรม
: ข้อมูลหนังสือ

Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sales. This book exemplifies the critical roles that color plays in branding and marketing, and introduces the basics of color theory. Meanwhile, with useful charts of rich color schemes, the book shows the unlimited possibilities in creating effective packaging colors for different products, which is further examined by a selection of outstanding package designs from around the world.