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Ambidextrous Organizations in the Big Data Era

Addressing the effect of big data analytics-capable information systems on organizational ambidexterity, this book investigates how these systems can be used to enhance organizational agility and flexibility, generally considered to be two key determinants of organizational ambidexterity. With a focus on the opportunities for businesses rather than the burden that big data can represent, the authors highlight the impact of big data on ambidextrous organizations and how current organizational structures can be modified in order to improve big data analytics and implement big data-capable information systems.

ใส่ตะกร้า
  • ISBN9783030365837
  • ประเภท E-Book
  • ผู้แต่ง Rialti, Riccardo, Marzi, Giacomo
  • สำนักพิมพ์ Palgrave Pivot
  • ครั้งที่พิมพ์ 1
  • ปีที่พิมพ์2020
  • ภาษาภาษาอังกฤษ
  • หมวดหมู่การตลาด/การจัดการ
: ข้อมูลหนังสือ

Addressing the effect of big data analytics-capable information systems on organizational ambidexterity, this book investigates how these systems can be used to enhance organizational agility and flexibility, generally considered to be two key determinants of organizational ambidexterity. With a focus on the opportunities for businesses rather than the burden that big data can represent, the authors highlight the impact of big data on ambidextrous organizations and how current organizational structures can be modified in order to improve big data analytics and implement big data-capable information systems.