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Concepts of Quality Connected to Social Media and Emotions

Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.

ใส่ตะกร้า
  • ISBN9783658288662
  • ประเภท E-Book
  • ผู้แต่ง Vlad, Denisa Elena
  • สำนักพิมพ์ Gabler Verlag
  • ครั้งที่พิมพ์ 1
  • ปีที่พิมพ์2020
  • ภาษาภาษาอังกฤษ
  • หมวดหมู่การตลาด/การจัดการ
: ข้อมูลหนังสือ

Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.