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Devanathan Sudharshan
Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds
Houcine Akrout
New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach Vol: 26
Eleonora Pantano
Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation
Matthew Willcox
The Business of Choice: How Human Instinct Influences Everyone's Decisions
Dawn Iacobucci
Continuing to Broaden the Marketing Concept Vol: 17
Aric Rindfleisch
Marketing in a Digital World Vol: 16
Domen Bajde
Consumer Culture Theory Vol: 20
Alberto Tron
Corporate Financial Distress: Restructuring and Turnaround
Bernard Jaworski
The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time
Maria Palazzo
Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing
Per Andersson
Organizing Marketing and Sales: Mastering Contemporary B2B Challenges
Robert Kozielski
Mastering Market Analytics: Business Metrics – Practice and Application